Founded in 2019, the Global Platform for Sustainable Natural Rubber (GPSNR) emerged as a Collective Action focused on enhancing sustainability and ethical practices within the natural rubber industry. Starting as an idea championed by several companies and NGOs, GPSNR has now enlisted almost 60% of the global natural rubber value chain as members.

Given that a substantial 85% of global natural rubber originates from smallholders in Asia, GPSNR recognizes the pressing need for sustainable practices. Their mission centers on elevating both the socioeconomic and environmental aspects of the natural rubber value chain. Member companies are committed to the GPSNR Policy Framework, which embeds principles supporting ecosystems, human rights, community well-being, and production efficiency. The initiative also places a strong emphasis on supply chain transparency and is developing systems for thorough assessment and traceability.