In 2010, Brazil's Ethos Institute (a civil society organisation) partnered with the Office of the Controladoria-Geral da União to establish Pro-Ethics Seal (Selo Pró-Ética)— a Collective Action initiative designed to publicly commend companies that proactively implement robust measures to prevent, detect, and address instances of corruption and fraud.

In 2020-21, 327 companies applied, with 67 approved, and in 2022-23, 84 gained approval.

This success is attributed to the Pro-Ethics Seal Committee, a collective effort involving public and private sector institutions, ensuring fair evaluations and promoting corporate integrity. Pro-Ethics Seal stands as a commendable example of Collective Action in combating corruption.